While still relatively young, most of us learn a basic truth about human communication. As teenagers, for instance, if asked about a first date, our replies to our friends (“He’s a total hunk!” “She’s hot!”) are significantly different than our responses to our parents (“He’s a nice guy; we had a good time.” “She’s nice; it was fun.”). The basic truth, of course, is that sometimes we have to tailor the message to suit the audience, even if the facts behind all the messages are the same.
This is equally true in the realm of education and instruction. All training and development professionals have been faced, at one time or another, with the challenge of developing instruction for multiple audiences, using the same content but with a different “slant” for each group. This has never been truer than it is today, with the current economic crunch pushing most training end-users to require the maximum possible return on their training investment—a “more bang for the buck” attitude that leads to demands for the reusability or repurposing of training materials for as many potential audiences as possible.
This can be a real dilemma for training professionals, because we all know that the audience matters! We wouldn’t teach spreadsheet software to a truck driver who wants to balance his checkbook the same way we would teach it to an accountant, even though both might have a need. So when we’re asked to develop training for several different types of learners—with a wide range of interests and needs—(and maybe even for customers!) we know that we have our work cut out for us.
Fortunately, experienced training developers have wrestled with this issue long enough to come up with solutions…and even a process for effectively tailoring content for multiple audiences. Challenges remain, of course, but the process has proven itself repeatedly—multiple audiences can be taught effectively, with no compromises to the integrity of the material or the instruction, all within budgets that clients can live with.
What experiences have you had with developing for multiple audiences? How did you meet the challenges? Are you happy with your solutions? Let us know how your process compares to ours.